In a world where everyone is becoming more connected digitally, showing up in person is becoming more valuable than ever.

As I make another trip back to the UK, I'm reminded why I keep making the effort.

It's easy to argue the case for working remotely. Video calls work, right? You save time, save money and probably get more done.

But I think we're missing something.

For me, remote working creates distance. Not just physically, but emotionally too.

It's easier to ghost someone. Easier to say no. Easier to pull back from a relationship when you're sitting behind a screen.

And as people become more distant, more removed and perhaps more isolated, I believe the personal touch is becoming a real point of difference.

It's becoming your leverage.

Making the effort to visit someone rarely goes unnoticed. People appreciate it. They remember it. And it builds relationships in a way that a video call simply can't.

Let's not forget, we work in a people industry. Our connections matter. Emotions matter. Relationships matter.

I know it's not always easy. Traveling can be a logistical nightmare, not to mention the cost, the time involved and sometimes having to push yourself outside your comfort zone.

But isn't that the point?

Nothing of real value in life comes easily.

I'm not suggesting we abandon remote working. Far from it. But I do think we've become a little too comfortable hiding behind our screens.

So maybe it's time to get out of the home office a bit more, make the effort and spend time with the people we do business with.

Because as the world becomes more digital, the value of turning up in person is only going to increase.

And trust me, you'll benefit on more levels than you might think.