Does experience automatically make us better leaders? Or does it depend on what we're prepared to learn along the way? It's an interesting question, particularly for successful agency founders who've spent years building businesses, overcoming challenges and developing their own ways of doing things.
One of the things I've always found interesting about the advertising, media and creative industries is our obsession with the new and shiny. When a new agency launches, particularly one with experienced founders and a strong reputation, there's often a groundswell of interest. People want to
I've always been fascinated by what drives people in business. More specifically, what really motivates business leaders and founders? In the advertising agency and ad tech world, there's undoubtedly an element of ego involved. Status, financial reward, recognition and the desire to build a legacy can
I've been thinking about company names recently, particularly in the increasingly crowded world of advertising, media, marketing agencies and ad tech. And I wonder whether enough founders really think about what their company name says about their business. Or, perhaps more importantly, what it doesn't say.
As I make another trip back to the UK, I'm reminded why I keep making the effort. It's easy to argue the case for working remotely. Video calls work, right? You save time, save money and probably get more done. But I think we're
Founders spend a lot of time thinking about what comes next. The next client, the next hire, the next revenue target, the next stage of growth. But what are you actually building your business for? The answer is different for every founder. It might be financial security, more time and
He’d probably use it to give himself more time to think. His real talent wasn’t producing the work. It was seeing what other people didn’t. He understood people, found the emotion underneath a product and could reduce a complicated problem to a simple, powerful thought. That feels
Nice or ruthless, feared or liked. How you get there matters less than knowing where you're going. I've worked with enough successful founders to believe ruthlessness gets a bad name. Some of the most successful founders I've worked with are ruthless. Others are genuinely
And that’s probably the reality for most B2B websites. The people who care are the team who built it, a few existing clients and, if you’re lucky, the odd prospect. But that doesn’t mean your website isn’t important. In fact, it’s essential. The problem is
Clients don't buy channels — they buy solutions. Dom Geary on why the best agencies diagnose the problem first and why honesty, not just capability, builds the strongest client relationships.
I've worked with and met some incredibly smart founders. The best ones tend to have a few things in common: they're driven, they know their subject inside out, and they're often highly charismatic. They're problem solvers by nature. They use that skill
In a saturated agency market, a clever strapline isn't enough. Dom Geary explores why values only matter when they're proven through consistent behaviour — not just written on a wall.